Accurate. Reliable. Affordable.
AI Powered video insights made simple
Enhance your surveillance operations operations operations transforming camera data into actionable intelligence
About us
DeepAlert is a market-leading, dynamic, trusted AI-powered commercial video analytics service provider. We focus on beneficial applications of the technology in the commercial and public space sectors and seek to lead not only in technology but to be a voice in the global conversation advocating the ethical and responsible deployment of AI.
Working in collaboration with strategic partners, we leverage the development and application of advanced artificial intelligence, machine learning, Internet of Things (IOT) and data analytics to affordably solve some of society’s pressing problems in a responsible way.
Our founder’s story
DeepAlert did not begin life as a leading AI video analytics provider to the surveillance industry worldwide as it is today.
Inspired by his own experience in community policing in South Africa, where the police force has many challenges and crime is rampant, DeepAlert’s founder Jasper Horrell sought to apply his knowledge and experience in AI and machine learning to the surveillance industry. Jasper has a PhD from the University of Cape Town in Radar Signal Processing and more than a decade of experience at the SKA project where he held senior positions in computing and innovation.
DeepAlert Team
Strength in Diversity
The DA team comprises of world-leading machine learning specialists, IT networking engineers, and experienced surveillance experts from around the world. This diversity in our team has enabled DA to understand the different markets in which we operate and build highly sophisticated, robust products.
Our Values
Our values are embedded in our people, our company structures, our products and services. They guide our interactions with colleagues, suppliers, clients and partners.
Simplicity
Focussed, straightforward, direct and engaging
Affordability
Widely accessible, inclusive and financially appealing to a broad audience
Responsibility
Operating in a considered, respectful and ethical manner
Power
High leverage technologies that benefit people widely
Scalability
Ability to grow, develop and benefit people widely
Collaboration
Embracing the power of partnerships and teamwork
Societal benefit
Solutions that improve the quality of life in terms of security, health, safety and productivity.