Accurate. Reliable. Affordable.

AI Powered video insights made simple

Enhance your surveillance operations operations operations transforming camera data into actionable intelligence

About us

DeepAlert is a market-leading, dynamic, trusted AI-powered commercial video analytics service provider. We focus on beneficial applications of the technology in the commercial and public space sectors and seek to lead not only in technology but to be a voice in the global conversation advocating the ethical and responsible deployment of AI.

Working in collaboration with strategic partners, we leverage the development and application of advanced artificial intelligence, machine learning, Internet of Things (IOT) and data analytics to affordably solve some of society’s pressing problems in a responsible way.

DeepAlert founded (initially DeepData)
2014
2015
Core product developed False Alarm Filtering (hardware-based)
Management Alerting GUI v2 launched
2017
2019
UK headquarters established
Cloud-based analytics service developed
2020
2023
Open API made available
"Alert-on-Anything" capabilities developed
2024

Our founder’s story

DeepAlert did not begin life as a leading AI video analytics provider to the surveillance industry worldwide as it is today.

Inspired by his own experience in community policing in South Africa, where the police force has many challenges and crime is rampant, DeepAlert’s founder Jasper Horrell sought to apply his knowledge and experience in AI and machine learning to the surveillance industry. Jasper has a PhD from the University of Cape Town in Radar Signal Processing and more than a decade of experience at the SKA project where he held senior positions in computing and innovation.

DeepAlert Team

Strength in Diversity

The DA team comprises of world-leading machine learning specialists, IT networking engineers, and experienced surveillance experts from around the world. This diversity in our team has enabled DA to understand the different markets in which we operate and build highly sophisticated, robust products.

Our Values

Our values are embedded in our people, our company structures, our products and services. They guide our interactions with colleagues, suppliers, clients and partners.

Simplicity

Focussed, straightforward, direct and engaging

Affordability

Widely accessible, inclusive and financially appealing to a broad audience

Responsibility

Operating in a considered, respectful and ethical manner

Power

High leverage technologies that benefit people widely

Scalability

Ability to grow, develop and benefit people widely

Collaboration

Embracing the power of partnerships and teamwork

Societal benefit

Solutions that improve the quality of life in terms of security, health, safety and productivity.

Partners and Integrations

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